It is not that difficult to start RSS marketing. However follow these tips to ensure control of the RSS and its smooth sailing in marketing campaigns. You have to first identify feed characteristics as all feeds are not equal. Different variables constitute the content delivery to RSS feeds. Find out which criterion different publishers adapt in RSS as some of them offer the full content on their feeds while others, partial feeds where readers have to click to reach their website for the complete contents of the news item.
This indicates that it is important for marketers to first know the characteristics of the feed for success in RSS. It is only on knowing the distribution method, how the feed is accepted by others will it be possible to optimize RSS strategies. Then you have to remember to tell a story and not sell a product as RSS consumers need interesting content. Produce content that not only provides visitors information about the product, but also set up blogs and produce interesting trivia about the product.
Keeping the content creative and fresh is important in an RSS feed. All consumers and content providers update their RSS feeds periodically as the same ads in feeds only hurt click through rates. Building relationships with potential customers is also important in RSS advertising. As consumers return to the RSS feet regularly, you can easily communicate with them. This also helps in the elimination of problems caused by spam filters.
As RSS feeds have a small but targeted audience, choose the audience wisely. Being a relatively new concept, RSS audiences are rather small and can be defined by ensuring high click through rates. Following these steps will ensure the most results possible from an RSS feed.
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