The next most important internet marketing tip for a beginner is therefore to make sure that you have a product that is going to sell. One of the most common mistakes is to produce a product without doing any market research as to whether or not there is a demand for it. You might have the best cat basket in the world, but if you have over a million others trying to sell cat baskets, and nobody really interested in buying them, then you will never make money.
On the other hand, there may be a lot of people interested in pink cat collars with bells. The way to find out these statistics is to carry out keyword research. A keyword can consist of from one word or a long phrase (long tail keywords), and is basically the words used by people when carrying out an internet search on a search engine for the information they are seeking. Hence, if somebody types “pink cat collars with bells” into their search engine, then that is the keyword they are using, and if that corresponds with the title of your web page, and its subject, that page has a good chance of being listed in the search engine they are using for that keyword.
Your web page entitled “pink cat collars with bells” will be listed above a web page on the theme “cat collars”, or even “pink cat collars” to anybody using “pink cat collars with bells” as their search term. Tip four then. Make sure your web page is optimized for the keyword that you want to target.
You can use keyword research software to do this. For a beginner a simply tool such as the Google Keyword Tool is sufficient. This is free to use and provides the most popular keywords for a basic keyword that you provide. Thus, if you provide cat blankets, it will provide you with a large number of keyword pertaining to cat blankets that Google visitors have used relating to cat blankets.
Digital Point search tool does the same, but better in that it provides you with actual numbers of searches per day for each keyword on Google and Yahoo. Keyword research is critical to you decision as to what keywords to use to advertise your product on your website.
These are the four major internet marketing tips for beginners: do not believe all you read, get a website, get a product, a keyword and domain, and finally make sure your website is optimized for your keyword. Your domain should be as close as possible to you keyword. Do that and you will have made a great start.
by: Mark Fortimerhttp://www.ezinearticles.com